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Sr Marketing Research Executive


Job Description   

1. Tracking market trends for SaaS ERP at the Regional level
1.1. Customer preferences / Adoption
1.2. Usage trends
1.3. Technology trends
1.4. Positioning of applications
1.5. Emerging Business models
1.6. Identification of emerging sectors addressed by SaaS

2. Competition Tracking
2.1. Track new item / press release of competition
2.2. Competition order wins and customers

3. Front-ending analyst relations

4. Conduct primary research
4.1. Recruit summer project trainees from B' Schools
4.2. Assign project title and brief
4.3. Induction of trainees
4.4. Guidance and monitoring of activity from time-to-time
4.5. Project report and issue of completion certificate

Desired Profile    

Good in Market Research and Analysis
Excellent in Communication Skills

Experience   2 - 7 Years

Industry Type   IT-Software/ Software Services

Functional Area    Marketing, Advertising, MR, PR

Education   UG - Any Graduate - Any Specialization
PG - Any PG Course - Any Specialization

Location   Chennai

Keywords   Research Analyst

If you meet the above mentioned criteria, apply online

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