Marketing SpecialistDesignation: Marketing Specialist
Experience : 1-2
Description: Our energetic, integrative start-up business media company is looking
for a tactical, get-your-hands-dirty marketer to join our team.
We are looking for someone who has integrative marketing experience – specifically in the eLearning space if possible – who can also bring a level of internet marketing experience and big picture thinking to our team. Dynamic leadership and the ability to work in a cohesive sales, marketing and client services environment is a must as you will be driving and executing numerous exciting concurrent marketing projects.
We want a distinctive, inventive thinker with an eye for detail and creativity that can provide a tactical marketing response and strategic insight to revenue driving opportunities. In this role, you will manage all aspects the development and delivery of targeted marketing of product materials from conception, content generation, delivery and customer follow-up. Specific materials include:
• Email campaigns and direct mailings
• Web presence—including corporate website and reseller websites
• Brochures and other printed materials
• Event participation and logistics
• Press releases
• Tradeshow/Expos
• Marketing analytics and reporting
Skillsets:
Our ideal candidate is someone who has strong writing skills, excellent internet marketing technical expertise and broad traditional marketing experience. A background in driving channel sales is a plus but not necessary.
We are passionate about results so your ability to problem solve in a cohesive environment and intuitive ability to serve customer’s needs is crucial. Additionally, we would love to find someone who enjoys a highly collaborative environment, who doesn’t think they have all the answers, and who wants to be judged by their success in achieving their goals.
• Technological savvy and 3-5 years practicing Internet and traditional marketing techniques.
• Experience developing content and delivery for B2B sales, OEM or channel marketing in a small business environment is a plus.
• In addition to strong technical marketing experience in web analytics, e-marketing, marcom, targeted messaging development and trade show presentation is a plus.
• Proficiency in Adobe tools: Fireworks, Dreamweaver and InDesign; Microsoft Office and HTML design is critical.
Job Location : Burlington, MA
Industry: IT/Software
Tags / Keywords : Marketing Specialst Product OEM Communications Media B2B Channel
Mkt Market Web Design E-mail Campaigns direct marketing Bachelors business media
If you meet the above mentioned criteria, Apply Online
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